Marketing
Marketing that starts from what customers did.
Every sale, booking and visit lands on one customer record. Your audiences are built from that record, and what you send them is checked for consent first. Marketing comes with Plus, and text messaging is coming soon.
Saturday tasting
Ready- 1 · AudienceRegularsA saved segment
- 2 · MessageText and emailEmail now, text coming soon
- 3 · ConsentOpted in onlyChecked per recipient
- 4 · SendSentRecorded per message
Audience rules
- Visited ten times or more
- Has a mobile number on file
- Not on the suppression list
Text (coming soon)
A few seats left for Saturday
Anyone who has not opted in is skipped, and recorded as skipped.
What marketing in Batch can do
Reach
Send to an audience, not to a list somebody exported.
A segment is a query over your own customer records, so the audience is current on the day you send to it.
- Audience segmentsGroup customers by visits, spend and the details already on their record, then reuse the segment.
- Email campaignsWrite the message once and send it to a segment by email. Text campaigns are coming soon.
- Consent before every sendConsent is evaluated per recipient at send time and fails closed: no record of consent, no message.
- Quiet hours and suppressionA recipient inside quiet hours or on the suppression list is held back rather than mailed anyway.
- A2P 10DLC registration (coming soon)US carriers want a business’s brand and campaign registered before it texts customers. Merchant registration is coming soon, with its status beside your texting settings.
- Opt-outs that stickAn opt-out is recorded against the person, so it holds for the next campaign too.
Bring them back
Reasons to return, applied at the counter.
Loyalty, gift cards and promotions live in the register, so nobody has to remember them at checkout.
- Loyalty pointsPoints accrue when a sale closes and are redeemed at the register.
- Gift cardsIssue and redeem gift cards, with every movement on a ledger you can read.
- PromotionsSet a promotion up once; a qualifying order picks it up at checkout.
- Receipts that reach the customerA digital receipt is something the customer keeps, on the record they already have.
Bookings and profiles
Let them book. Know who booked.
The booking page fills the calendar, and the customer who filled it is the customer everything else reads.
- Online booking pagesCustomers pick a time that is open and get a calendar file for it.
- Customer profilesContact details, visits, bookings, points, gift cards and consent on one profile.
- Segments from bookingsWho booked, what they booked and when is part of the record a segment reads.
One customer record
Payments, bookings and marketing read the same customer.
A card terminal, a booking app and a mailing tool normally never speak. In Batch they write to one profile, so a campaign starts from what the customer did.
- PaymentsEvery sale lands on the profileVisits, points earned, gift card balance, and the receipt that went out.
- BookingsEvery booking tooWhat was booked, when, and what is coming up next.
- MarketingSo the campaign knows themSegments and consent read that same record, not a spreadsheet.
One week, one record
- Booked Saturday’s tastingBooking page · added to her calendarMon
- Paid at the counterPoints earned on the saleTue
- Joined the Regulars segmentReached ten visitsWed
- Received Friday’s emailOpted in to emailFri
- Redeemed a gift cardWeekend promotion applied at checkoutSat